TAG Heuer Formula 1 X Mario Kart Limited Edition (Chronograph) CAZ201E.FC6517 To ensure as many people could get in on this Mario party, TAG Heuer strategically crafted two different watches at two different price tiers: a Formula 1 Chronograph and, for the first time, a Formula 1 Chronograph Tourbillon. Their Formula 1 collection, however, was the perfect canvas for such a collaborative design. To have done so with the Connected product line may have seemed a bit forced – as Arnault pointed out to me: the Connected watch is not particularly tied to motorsports. But the genesis of the new TAG Heuer Formula 1 x Mario Kart Limited Editions actually began two and a half years ago.Īs a watch brand with so much racing heritage, it is a natural for TAG Heuer to leverage the racing segment of Mario’s gaming universe. This incredible level of demand, and a quick sell-out of inventory meant that a follow-up was inevitable. 2.7 Limited Editions, TAG Heuer CEO Frédéric Arnault explained to me in Paris that when the Mario Connected watch was announced, the brand received over 100,000 purchase inquires for the limited-edition run of 2,000 watches. Last year, TAG Heuer collaborated with Nintendo and integrated the beloved video-game character Mario into the soft and hardware of their Connected Watch. The result was a certified winner.
But the proof is ultimately in the pudding. Is it a gimmick? A cash-grab? If the through-line is not there, if it does not feel genuine, then the release is often set to tank.
In a sceptical marketplace, collaborations and partnerships can sometimes be met with hesitancy. I/trending 6729 TAG Heuer debuts two Formula 1 x Mario Kart Limited Editions that fans will race to shell out for Zach Blass
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